DGAP-News: Global Qualitative Solutions Provider Launches First End-to-End Video-Based Platform to Deliver Consumer-Driven Business Strategies

Qualvu

04.01.2012 09:00
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DUBLIN, Ireland, 2012-01-04 09:00 CET (GLOBE NEWSWIRE) —
Qualvu, a leading global online asynchronous video qualitative solutions
provider, has just launched the first full-service, completely software-driven
online market research platform innovating the qualitative research space by
bringing global brands and consumers closer through the power of video and
providing businesses the first qualitative digital data set. Founded in 2008
with a passion for technology, respect for qualitative research and its role in
the world economy, and a mission to radically change the six billion dollar
qualitative research category, Qualvu has since become a leader in video-based
qualitative research. By taking research out of traditional settings and into
the real and candid lives– of consumers, Qualvu has successfully changed the
way qualitative research is conducted, with over 1,400 projects in over 30
countries today.

Leveraging an asynchronous video research methodology, Qualvu captures
consumers– in the moment – via web cams, pocket cams, pen cams, tablets,
smartphones – giving businesses invaluable access to consumers– lives as they
unfold. However, while technology plays a key role in capturing consumers–
insights, it–s Qualvu–s software driven, people powered approach to qualitative
market research that creates real business value by digitizing data and
providing an integrated platform in which truthful video insights can be more
efficiently analyzed, organized, and delivered by a team of expert researchers.

–Inevitably, the truth comes through as you watch your consumers– video
responses and reactions to your products, marketing campaigns, innovative
concepts, or even their environment come through on the platform,– says John
Williamson, Founder&CEO of Qualvu. –You realize you are watching the wisdom
of the most valuable consultants in the world: your consumers. But better data
is just the basic ingredient in world-class qualitative research – it is the
strategic insights that create true value. And with a team of top-notch
researchers, aided by our proprietary and powerful platform, we provide just
the insights and guidance that stakeholders need when making strategic business
decisions.–

From the design stage, which ensures the study–s layout aligns with businesses–
unique goals and objectives; to the collection stage, which enables consumers
to submit their raw video responses through Qualvu–s web and mobile platform
asynchronously and researchers to watch the footage as it comes through in real
time; to the discovery stage, which enables researchers to leverage integrated
coding and analysis tools and Qualvu–s proprietary select-to-play-or-clip video
transcript technology to help turn consumers– insights into breakthrough and
actionable intelligence; to the delivery stage, which delivers meaningful
insights and accurate recommendations supported by the voice and face of the
consumer in the form of an online video report that is easily sharable with key
stakeholders – Qualvu connects brands with their truth at a level never before
possible. And when findings are supported by the voice and face of the
consumer – there is no room for manipulation or misinterpretation. By providing
transparency and collaboration throughout the research process, the Qualvu
platform connects businesses– with their truths to guide stakeholders–
decision-making.

–The new Qualvu platform has the potential to unleash entirely new paradigms in
the level of depth of qualitative research analysis,– said Williamson. –Rich
consumer digital insights collection is the easy part. It–s how that
information is transformed efficiently, consistently, and accurately into
business decisions that will create new levels of value in qualitative
intelligence. Qualvu–s recently launched full-service platform gives businesses
access to consumers– insights anywhere, at any time through online video that
is supported by searchable, organized transcripts attached to a video report
that can be replayed over and over again to ensure spot-on analysis. And
through a rigorous, yet efficient data analysis process that leverages the best
analysis and coding tools available, Qualvu enables researcher collaboration at
every stage – resulting in more objective, accurate, and transparent findings
supported by the voice and face of the consumer. By providing deliverables that
are saturated in rich consumer insights and actionable recommendations, Qualvu
gives businesses strategic value and direction that empowers them to make
better business decisions.–

About Qualvu

Qualvu is the future of qualitative research, inspiring business decisions
guided by the voice and face of the consumer. Through streamlined video-based
technologies, we collect better human intelligence and deliver superior
insights that drive decision making. The Qualvu proprietary platform enables
multi-language, global research that drives online reports supported by
actionable analysis and video highlights. Capturing behavioral and attitudinal
feedback from home, work, in-store, and even in-vehicle, Qualvu delivers new
levels of human access. Whether via webcams, flip cams, or the Qualvu mobile
app, consumers are empowered to share truthfully; and brands are empowered to
gain deeper insights, make better decisions, and share key data across the
organization. To learn more, visit www.qualvu.com/.

CONTACT: Guadalupe Pagalday
gpagalday@qualvu.com
303-630-0644
News Source: NASDAQ OMX

04.01.2012 Dissemination of a Corporate News, transmitted by DGAP –
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Language: English
Company: Qualvu

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End of Announcement DGAP News-Service

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