DGAP-News: Mobile Loyalty PLC strengthens its media business through the acquisition of Encons Nordic AB

DGAP-News: Mobile Loyalty PLC / Key word(s): Acquisition
Mobile Loyalty PLC strengthens its media business through the
acquisition of Encons Nordic AB

06.02.2012 / 10:37

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Malm̦/Frankfurt/London, February 6, 2012 РMobile Loyalty PLC, a fast
growing service provider for Mobile Advertising and Mobile Marketing,
announces its successful acquisition of Encons Nordic AB (ENC). Founded in
2006, ENC has delivered turnkey advertising services to more than 70 media
companies in the Nordic countries. One of its most successful solutions are
internet auctions that help to increase the media channel–s advertising
revenue and to acquire new advertisers.

Sterner de la Mau, Founder and Chairman of Mobile Loyalty: –ENC suits us
very well, because we both have a business model, that is based on revenue
sharing with our customers. We will be able to directly launch ENC–s main
online auctions product for mobile phones and we plan to develop new
exciting products for our customers based on our existing mobile platform.–

Fredrick Lamotte, Founder and President of ENC: –ENC has been looking for a
partner, who is ready for expansion in order to meet the increased demand
from media companies, among others. We already have customers in a number
of non-Nordic countries and can leverage our product offering together on
the basis of the synergies with Mobile Loyalty. We are set for a rapid
expansion–.

In 2011, ENCs net sales amounted to about SEK 6 million (EUR 0.7 million)
with a profit of SEK 1 million (EUR 0.1 million). The deal was executed on
market terms including a cash consideration and 1,420,230 newly issued
shares.

About Mobile Loyalty Group

Founded in 2006, Mobile Loyalty offers a turn-key white label mobile
advertising service for brands and media companies. The service can be
launched within weeks, providing media companies with ad services to
capitalize on mobile advertising, by using the superiority of mobile
specific attributes. Mobile Loyalty lets the customer focus on their core
business and leverage on their already existing advertiser and consumer
base.

Mobile Loyalty–s offering includes a set of new ready-made advertising
services optimized for all digital platforms (e.g. iPhone, Android, mobile
web) delivering efficient embedded advertising, combining web, social media
and mobile channels. Media companies benefit from the ability to source new
mobile advertising revenue without the burden of upfront development costs
in an increasingly changing marketplace.

Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB
(www.mobileloyalty.com) based in Malmö, Sweden with offices in Stockholm
and Copenhagen.

The company is listed at First Quotation Board of Deutsche Börse with
ticker symbol M8L and ISIN-code GB00B5MVRW60 and the AktieTorget Stock
Exchange in Sweden with the ticker symbol MOBI and ISIN-code SE0004296325.

For further information, please contact:

Mobile Loyalty AB
Nicklas Gerhardsson, CEO
t: +46 70 7633712
e: nicklas.gerhardsson@mobile-loyalty.com

Mobile Loyalty AB
Sterner de la Mau, Founder,
EVP Business Development
t:+ 46 70 8118189
e: sterner.delamau@mobileloyalty.se

Encons Nordic AB
Fredrik Lamotte, Founder and Managing Director
t: + 46 70 4663835
e: fredrik.lamotte@encons.se

DISCLAIMER

This publication constitutes neither an offer for the sale of or an
invitation to buy securities of Mobile Loyalty PLC.

This document is not an offer for securities for sale in the United States
of America. Securities may only be sold or offered for sale in the United
States of America following their prior registration in accordance with the
provisions of the U.S. Securities Act of 1933 as amended or, without prior
registration, only on the basis of an exemption. The shares of Mobile
Loyalty PLC are not and shall not be registered in accordance with the
provisions of the U.S. Securities Act of 1933 as amended and are neither
sold nor offered for sale in the United States of America.

This document is only distributed to and targeted at (i) persons outside of
the United Kingdom or (ii) professional investors pursuant to Article 19(5)
of the Financial Services and Markets Act 2000 (Financial Promotion) Order
2005 or (iii) companies with assets and other persons with assets pursuant
to Articles 49(2)(a) to (d) of the Order (with these persons being referred
to as –qualified persons–). All securities referred to here are available
to qualified persons only and any request, offer or agreement to obtain,
purchase or acquire such securities by any other means shall only be made
in relation to qualified persons. Individuals who are not qualified persons
should under no circumstances take action on the basis of this information
or its content.

End of Corporate News

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06.02.2012 Dissemination of a Corporate News, transmitted by DGAP – a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP–s Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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155488 06.02.2012

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