DGAP-News: Mobile Loyalty PLC: Successful IPO in Sweden

DGAP-News: Mobile Loyalty PLC / Key word(s): IPO
Mobile Loyalty PLC: Successful IPO in Sweden

03.02.2012 / 12:19

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– Proceeds of EUR 650,000
– Secondary listing on Swedish AktieTorget Stock Exchange
– Scandvision Group: Second acquisition since listing at Frankfurt Stock
Exchange
– International private placement EUR 515,000 also successfully completed

Malm̦/Frankfurt/London. February 3, 2012 РMobile Loyalty PLC, a fast
growing service provider for Mobile Advertising and Mobile Marketing
announces its successful IPO on the Swedish AktieTorget Stock Exchange. In
the context of the IPO the company placed 1,910,000 shares deriving from a
capital increase at price of 3 SEK (0.34 EUR) bringing proceeds of the
offering to approx. EUR 650,000. The shares of Mobile Loyalty are being
traded with the ticker symbol MOBI and the ISIN-code SE0004296325. The
transaction and the listing in Sweden was managed by SEB Securities
Services.

With the IPO proceeds Mobile Loyalty finances the acquisition of
Scandvision Group with offices in Malmoe, Copenhagen and Stockholm. This is
the Company–s second acquisition in just five months since its listing at
Frankfurt Stock Exchange on July,19, 2011.

–Scandvision has a great knowledge in strategic marketing and well-known
customers like IKEA, E.on, Volvo Group, Maersk Group, Ericsson and H&M,
among others,– says Sterner de la Mau, Founder and Chairman of Mobile
Loyalty PLC. Scandvision has an impressing track record of communication
concepts to more than 16 of the 25 largest companies on Nasdaq OMX in
Sweden. –This transaction completes our strategic goal and will increase
our turnover in the current financial year by at least EUR 5 million,–
states Nicklas Gerhardsson, CEO of Mobile Loyalty PLC. The acquisition was
made as a share deal at a price of 0,40 EUR per share. The number of shares
outstanding currently amount to approximately 38 million.

Impressive track record since listing at Frankfurt Stock Exchange

Mobile Loyalty was listed on the First Quotation Board of the Frankfurt
Stock Exchange on 28 July 2011. After the listing the company raised EUR
515,000 in an international private placement.

The first acquisition of Mobile Loyalty was Scandinavian Advertising.
Scandinavian Advertising is a specialist in social media with advertising
on facebook and is also a Google certified partner. Customers include Metro
Newspaper, Canadian Goose Clothing, Audi, Nelly.com and JC Jeans&Clothes.

Strong growth potential

In 2010 consolidated revenues amounted to SEK 2.4 million (EUR 0.3
million). According to preliminary figures, the consolidated group revenues
amounted to SEK 60 million (EUR 6.8 million) in the financial year 2011 and
the number of employees amounted to 55 (2010: 10).

According to Gartner Institute, the total market for mobile marketing and
advertising will grow from USD 1,6 billion 2010 to approximately USD 20
billion in 2015. During 2010 – with a strong declining overall advertising
market – EUR 710 million were spent on mobile advertising in Europe
compared to EUR 279 million in 2009.

About Mobile Loyalty

Founded in 2006, Mobile Loyalty offers a turn-key white label mobile
advertising service for brands and media companies. The service can be
launched within weeks, providing media companies with ad services to
capitalize on mobile advertising, by using thesuperiority of mobile
specific attributes. Mobile Loyalty lets the customer focus on their core
business and leverage on their already existing advertiser and consumer
base.

Mobile Loyalty–s offering includes a set of new ready-made advertising
services optimized for all digital platforms (e.g. iPhone, Android, mobile
web) delivering efficient embedded advertising, combining web, social media
and mobile channels. Media companies benefit from the ability to source new
mobile advertising revenue without the burden of upfront development costs
in an increasingly changing marketplace.

Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB
(www.mobileloyalty.com) based in Malmö, Sweden with offices in Stockholm
and Copenhagen.

The company is listed at First Quotation Board of Deutsche Börse with
ticker symbol M8L and ISIN-code GB00B5MVRW60 and the AktieTorget Stock
Exchange in Sweden with the ticker symbol MOBI and ISIN-code SE0004296325.

For further information, please contact:

Nicklas Gerhardsson, CEO
Mobile Loyalty AB
t: +46 70 7633712
e: nicklas.gerhardsson@mobile-loyalty.com

Sterner de la Mau, Founder, EVP Business Development
Mobile Loyalty AB
t + 46 70 8118189
e: sterner.delamau@mobileloyalty.se

DISCLAIMER

This publication constitutes neither an offer for the sale of or an
invitation to buy securities of Mobile Loyalty PLC.

This document is not an offer for securities for sale in the United States
of America. Securities may only be sold or offered for sale in the United
States of America following their prior registration in accordance with the
provisions of the U.S. Securities Act of 1933 as amended or, without prior
registration, only on the basis of an exemption. The shares of Mobile
Loyalty PLC are not and shall not be registered in accordance with the
provisions of the U.S. Securities Act of 1933 as amended and are neither
sold nor offered for sale in the United States of America.

This document is only distributed to and targeted at (i) persons outside of
the United Kingdom or (ii) professional investors pursuant to Article 19(5)
of the Financial Services and Markets Act 2000 (Financial Promotion) Order
2005 or (iii) companies with assets and other persons with assets pursuant
to Articles 49(2)(a) to (d) of the Order (with these persons being referred
to as –qualified persons–). All securities referred to here are available
to qualified persons only and any request, offer or agreement to obtain,
purchase or acquire such securities by any other means shall only be made
in relation to qualified persons. Individuals who are not qualified persons
should under no circumstances take action on the basis of this information
or its content.

End of Corporate News

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03.02.2012 Dissemination of a Corporate News, transmitted by DGAP – a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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