DGAP-News: Photo Release — KBM Group Names Direct and Interactive Marketing Executive to Lead Expanded U.K. Operation

KBM Group

24.08.2011 20:08
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Caroline Worboys Brings Entrepreneurial, Collegial Approach to Data-Based
Customer Engagement Strategies

RICHARDSON, Texas, 2011-08-24 20:08 CEST (GLOBE NEWSWIRE) —
KBM Group, the global leader in knowledge-based marketing solutions, has hired
Caroline Worboys as Managing Director of the company–s U.K. operation. Based in
London, Worboys will be a strategic resource to existing clients and will lead
business development in the U.K., as well as support KBM Group–s other European
and global offices as needed. In addition, she will play a major role ensuring
KBM Group–s close collaboration with Wunderman, KBM Group–s corporate parent,
to bring a comprehensive range of state-of-the-art data-based solutions to its
UK clients.

A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=10258

Worboys appointment coincides with the integration of Wunderman UK–s existing
data management resources into KBM Group. This consolidation of the two
companies– data practices provides the benefits of best-in-class data
management and optimization capabilities in an integrated, seamless and
strategic fashion and allows Wunderman UK to offer clients a broad,
customizable spectrum of the data and marketing services that are critical to
today–s digitally oriented marketing campaigns.

Worboys– proven entrepreneurial, collegial approach is well-matched to both her
new roles, in guiding KBM Group clients with data-based marketing insights and
strategies, in working closely with Wunderman UK to incorporate data solutions
in marketing and creative campaigns. As the data resource of the Wunderman
network, KBM Group will work closely with Wunderman UK, as well as with two
other keystones of the agency family: Blast Radius, experts in pure-play
digital, and ZAAZ, the online optimization agency.

–Caroline has a superb track record in bringing highly effective data-based
marketing solutions to the companies and clients she–s worked with, including
an understanding and appreciation of how data is integral to customer
intelligence and successful customer engagements,– says Gary S. Laben, CEO of
KBM Group. –In addition, her energy, creativity and foresight have contributed
to her industry leadership. We are thrilled to welcome Caroline to KBM Group,
where she will play an important role ensuring our clients have
state-of-the-art, knowledge-based marketing solutions.–

Brendan Tansey, CEO of Wunderman UK, adds, –Caroline will be an excellent
partner to our clients, who need strategic counsel on data, analytics and the
full range of marketing services in highly integrated relationships. She will
be quite an asset to KBM Group as well as to Wunderman and our agency network.–

Most recently, Worboys was Managing Director of the Callcredit Information
Group–s Marketing Solutions division, where she led the delivery of complex
services to blue chip clients. She also managed its sale of Callcredit Group to
Vitruvian Partners, a venture capital firm. Prior to that, Worboys was CEO of
Broadsystem, a customer management business delivering multi-channel customer
contact strategies. She also founded HDM Worboys, a database marketing business
which managed complex customer data from multiple sources and which served a
diverse client base. Having developed a new business model based on service
fees rather than transactions, she successfully sold the business to News
International.

Worboys is also Chair of the IDM Trust of the Institute of Direct and Digital
Marketing, a leading industry association.

About KBM Group

KBM Group is the global leader in knowledge-based marketing solutions. Expert
in both digital and traditional direct marketing, KBM Group helps companies
manage, analyze and optimize marketing data to engage more effectively with
their customers and prospects. KBM Group–s integrated, world-class solutions
include strategic consulting, digital services, database services, analytics,
marketing management, creative, agency services, response services, data and
marketing outsourcing. The company has 35 offices in 21 countries serving
global, enterprise and B2B2C-focused companies. KBM Group–s parent company,
Wunderman, is part of Young&Rubicam Brands and a member of WPP
(Nasdaq:WPPGY). www.kbmg.com.

The KBM Group logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=10117

Peggy Garner
KBM Group
713 995 2358 or 281 865 1412
Peggy.garner@kbmg.com
News Source: NASDAQ OMX

24.08.2011 Dissemination of a Corporate News, transmitted by DGAP –
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: KBM Group

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End of Announcement DGAP News-Service

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