DGAP-News: ReachLocal and Google Form Global Strategic Partnership

ReachLocal, Inc.

26.04.2011 22:05
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Google and ReachLocal Sign First-of-its-Kind Global AdWords(TM) Agreement to
Accelerate the Delivery of Google–s AdWords Advertising Program to Small-and
Medium-Sized Businesses Around the World

WOODLAND HILLS, Calif., 2011-04-26 22:05 CEST (GLOBE NEWSWIRE) —
ReachLocal, Inc. (Nasdaq:RLOC), a leader in local online marketing solutions
for small- and medium-sized businesses (SMBs), announced today a
first-of-its-kind partnership with Google that designates ReachLocal as a
global premier Google AdWords? partner.

The strategic partnership is intended to accelerate the delivery of Google–s
AdWords advertising program to local businesses internationally by combining
ReachLocal–s feet-on-the-street sales model and SMB-focused search engine
marketing platform with Google–s existing worldwide AdWords? marketing and
partnership support organizations. The partnership is designed to drive both
growth in existing markets and expansion into new international markets over
the next three years. ReachLocal already has a presence in four international
markets, including Canada, Australia, United Kingdom and Germany.

–This new partnership builds on a long-standing relationship ReachLocal has had
with Google throughout our expansion into 50 local markets over the last seven
years,– said Zorik Gordon, co-founder and CEO of ReachLocal. –International
markets now represent more than 20 percent of ReachLocal–s business, and
accelerating our international growth is a strategic priority for us. We
strongly believe that having the support and backing of Google–s global AdWords
team and brand, together with financial incentives, will be a significant
contributor as we execute against that strategy.–

–Since 2004, ReachLocal and Google have worked together to drive the adoption
of Google AdWords to SMBs in both domestic and international markets,– said
Todd Rowe, Google–s Head of Global Channel Sales. –We believe this partnership
will give SMBs around the world an additional opportunity to use Google AdWords
to drive awareness and new business. Our partners are carefully vetted for
their ability to effectively serve SMBs. They provide professional, full
service AdWords account management, from account setup and activation to
ongoing campaign monitoring, optimization, and quality customer support.–

ReachSearch?, ReachLocal–s proprietary search engine marketing solution, allows
SMBs to drive customer leads from Google and other search engines to their
phone with a scalable, automated and transparent Internet advertising platform.
ReachLocal–s international feet-on-the-street sales force of Internet Marketing
Consultants (IMCs) helps educate and support SMBs in their online marketing
efforts.

Google AdWords is a cost effective, efficient way for businesses of all sizes
to advertise online by delivering relevant ads when users search for specific
products and services on Google properties and/or the Google Display Network.
With Google AdWords, advertisers can find new customers online and better
connect with them at the precise moment they are searching for specific
products and services on their desktop or mobile devices. Google Display
Network is comprised of hundreds of thousands of high quality websites and
allows advertisers to choose how to communicate their marketing message using
text, video and image ads.

About ReachLocal

ReachLocal, Inc.–s (Nasdaq:RLOC) mission is to help small- and medium-sized
businesses (SMBs) acquire, maintain and retain customers via the Internet.
ReachLocal offers a comprehensive suite of online marketing solutions,
including search engine marketing (ReachSearch?), Web presence (ReachCast?),
display advertising (ReachDisplay?) and remarketing, online marketing analytics
(TotalTrack(r)), and our out-of-the-box assisted chat service (TotalLiveChat?),
each targeted to the SMB market. ReachLocal delivers this suite of services to
SMBs through a combination of its proprietary technology platform and its
direct, –feet-on-the-street– sales force of Internet Marketing Consultants and
select third party agencies and resellers. Bizzy?, a personalized local
business recommendation engine, and DealOn?, a deal commerce company, are
wholly owned subsidiaries of ReachLocal. ReachLocal is headquartered in
Woodland Hills, CA, with offices throughout North America and in Australia, the
United Kingdom and Germany.

The ReachLocal, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7488

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are
based on the current expectations or beliefs of management of ReachLocal and
are subject to uncertainty and changes in circumstances. Actual results may
vary materially from those expressed or implied by the statements herein due to
(1) changes in economic, business, competitive, technological and/or regulatory
factors, (2) failure of the Adwords strategic relationship with Google denoted
as a strategic partnership above to produce expected results; (3) failure to
compete successfully in a highly competitive and rapidly changing marketplace,
(4) failure to retain key employees, and (5) other factors affecting the
business operation of ReachLocal. More detailed information about these and
other factors that may affect current expectations may be found in filings by
ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is
under no obligation to, and expressly disclaims any such obligation to, update
or alter its forward-looking statements, whether as a result of new
information, future events, or otherwise.

CONTACT: For ReachLocal:
Media Contact:
David Glaubke,
Director of Corporate Communications
ReachLocal, Inc.
(818) 936-9908
dglaubke@reachlocal.com

Investor Relations:
Alex Wellins
The Blueshirt Group
(415) 217-5861
alex@blueshirtgroup.com
News Source: NASDAQ OMX

26.04.2011 Dissemination of a Corporate News, transmitted by DGAP –
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: ReachLocal, Inc.

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