DGAP-News: Sberbank: Sberbank Recognized Russia–s Most Expensive Brand

EquityStory.RS, LLC-News: Sberbank / Key word(s): Miscellaneous
Sberbank: Sberbank Recognized Russia–s Most Expensive Brand

23.05.2012 / 11:00

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Sberbank Recognized Russia–s Most Expensive Brand

May 22, 2012, Moscow – Sberbank ranked 74th in the rating of the world–s
most expensive brands compiled by Millward Brown Optimor (MBO). According
to MBO research the value of Sberbank brand is $10.65 b, which makes it
Russia–s most expensive brand.

Over the year, Sberbank brand demonstrated the best dynamics in its segment
and rose in the rating by 25 positions, with its value up by 25%.

The first position, as in the previous year, was occupied by Apple ($183
b). The total value of the world–s one hundred most expensive brands
reached $2.4 trillion.

Millward Brown Optimor compiles its rating of the world–s most expensive
brands annually (in 2012 it was for the seventh time). Both financial
performance and brand perception are taken into consideration for valuation
of brands.

–We believe that the high position of Sberbank is attributable to both
bank–s record-breaking financial performance and a shift in consumer
perception of the bank driven primarily by changes in service level:
Sberbank is shaping its new image of a modern, high-tech and
customer-focused business. This process triggers positive responses in its
customers, among the expert community and on the market in general– –
emphasized Senior VP Sberbank of Russia Denis Bugrov.

In February 2012 Sberbank ranked second in the rating of the best stocks of
the past decade published by The Economist. Only Apple had better returns.
Apart from Sberbank, only one bank was included in the rating – Banco do
Brasil.

In 2012 Sberbank was recognized as Russia–s most expensive brand (in
BrandFinance(R) Global 500 2012 it ranked 17th, up by two positions
compared to the previous year, and thus has reinforced its position among
Top 20 World Banking Brands). In 2011 Sberbank ranked 9th among the most
reliable banks in Central and Eastern Europe (research conducted by Global
Finance). Moreover, Sberbank has become the only Russian bank to appear on
the list of the world–s biggest corporations in 2010 (Fortune ranked
Sberbank 256th among the world–s biggest companies) and in World–s
Strongest Banks ranking (20th position according to Bloomberg Markets).

# # #

Sberbank

Alexander Baziyan

Public Relations Department

Tel. +7(495) 957 5721

media@sberbank.ru

Sberbank is the largest bank in Russia, accounting for about 27% of the
aggregate Russian banking assets and employing about 240,000 people.
Sberbank–s founder and major shareholder is the Bank of Russia holding over
60% of the voting shares. The bank–s other shareholders comprise more than
245,000 legal entities and individuals. The bank has the largest
countrywide branch network with 17 regional head offices and more than
19,000 outlets as well as subsidiary banks in Kazakhstan, Ukraine and
Belarus, a branch in India, and representative offices in Germany and
China.

The bank holds the general banking license No.1481 issued by the Bank of
Russia.

The official website is www.sberbank.ru

End of Corporate News

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23.05.2012 Dissemination of a Corporate News, transmitted by
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Language: English
Company: Sberbank
19 Vavilova St.
117997 Moscow
Russia
Phone: +7-495-957-57-21
E-mail: media@sberbank.ru
Internet: www.sberbank.ru
ISIN: US80585Y3080, RU0009029540, RU0009029557
Listed: Foreign Exchange(s) MICEX, RTS

End of News EquityStory.RS, LLC News-Service
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