DGAP-News: Staples Europe Names Lexar Media –Best Developing Supplier–

Lexar/Crucial

24.03.2011 11:26
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Lexar Media Recognised for Excellence for the Second Year RunningKey messages:

— Lexar Media recognised as –Best Developing Supplier– by Staples Europe
— This is the second consecutive year that Lexar Media has received an award
from Staples Europe, having won –Best Emerging Supplier– in 2010

Multimedia elements:

— Lexar Image Gallery

LONDON, 2011-03-24 11:19 CET (GLOBE NEWSWIRE) — Lexar Media, a leading global
provider of memory products for digital media, today announced that it has been
recognised as –Best Developing Supplier– by Staples Europe, the world–s largest
office products company. This is the second consecutive year that Lexar Media
has received a prestigious Staples award, having won the title of –Best
Emerging Supplier– the previous year. The pan-European award is the latest
praise for Lexar Media–s role as a valued and trustworthy supplier of digital
memory products to channel partners, including global and independent
retailers, resellers, and distributors.

Lexar Media has been a trusted supplier to Staples Europe since May 2009,
providing a broad range of products, including microSD?, microSDHC?, SD?, and
SDHC? memory cards, and USB flash drives. The breadth and quality of Lexar
Media–s solutions portfolio, coupled with its pan-European channel and
technical support programmes, helped distinguish Lexar Media from the
competition and earn its second plaudit from Staples.

–European channel relationships are hugely important to us and we invest
substantial resources towards ensuring we are at the forefront of product
innovation as well as channel partner enablement,– said Niall Cathcart,
European sales director, Lexar Media. –The Staples Europe award underlines our
ability to provide retail partners with a broad selection of product solutions,
comprehensive marketing tools and assets, and excellent service and support. We
are honoured to be recognised by Staples for the second consecutive year.–

–Lexar Media has continually impressed us over the last 18 months and their
company ethos embodies the qualities we look for in a channel partner,– said
Marcello Castiglione, director, category management computing, technology and
software, Staples. –They make it easy to acquire expert knowledge about their
products, ensure a high level of sales support, and are collaborative channel
partners. We look forward to an ongoing relationship.–

Niall Cathcart and Dave Smith of Lexar Media were proud to accept the award,
which was presented in a ceremony hosted by Staples– vice president of
merchandising, Ronny van Rossem.

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About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and
DRAM memory products under the Lexar(r) and Crucial(r) brand names. Lexar Media
offers products in all major flash and DRAM memory categories, including USB
flash drives, innovative backup drives, industry-leading memory cards for
photography, and all popular form factors of memory cards for mobile devices.
Under the Crucial brand, Lexar Media offers industry-leading solid-state drives
(SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems.
For more information about Lexar brand products, visit www.lexar.com, and for
Crucial brand products, visit www.crucial.com.

Lexar Media is vertically integrated with Micron Technology, one of the largest
semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of
Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a
division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron
Japan, Ltd.

Lexar. When Memory Matters.?

The Lexar/Crucial logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6945

About Micron

Micron Technology, Inc. is one of the world–s leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron–s common stock is traded on the NASDAQ under the MU symbol. To
learn more about Micron Technology, Inc., visit www.micron.com.

The Micron Technology, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6950

?2011 Lexar Media, Inc. All rights reserved. Information is subject to change
without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks
or registered trademarks of Lexar Media, Inc. Crucial and the Crucial logo are
trademarks of Micron Technology, Inc. All other brand or product names are
trademarks or registered trademarks of their respective holders.

Media Contact:
Sophie Mackenzie
Firefly Communications
020 7025 8200
sophie.mackenzie@fireflycomms.com
News Source: NASDAQ OMX

24.03.2011 Dissemination of a Corporate News, transmitted by DGAP –
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP–s Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English
Company: Lexar/Crucial

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