DGAP-News: Take Aim: NASDAQ OMX and Prostate Cancer Foundation Team Up

The NASDAQ OMX Group, Inc.

30.08.2011 14:30
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New Campaign to Fight Prostate Cancer Will Launch at NASDAQ Closing Bell

NEW YORK, 2011-08-30 14:30 CEST (GLOBE NEWSWIRE) —
The NASDAQ OMX Group, Inc. (Nasdaq:NDAQ) today announced it has signed on as
the Signature Partner of Take Aim, a new program in cooperation with the
Prostate Cancer Foundation (PCF). Take Aim was created to protect men and
families around the world by raising awareness of this disease and supporting
crucial research for a cure. Prostate cancer affects more than 16 million men
and their families worldwide.

September is Prostate Cancer Awareness Month, and PCF will kick off the Take
Aim program with NASDAQ OMX by ringing The NASDAQ Stock Market Closing Bell on
August 30th. NASDAQ OMX employees and family members – some of whom are cancer
survivors – will join PCF in a gathering at the NASDAQ MarketSite in New York
City–s Times Square to mark this historic event.

NASDAQ OMX leads by example. In the fight against prostate cancer more than 80%
of employees completed a comprehensive wellness exam, which includes a prostate
cancer screening. Furthermore, on October 21st, Take Aim will host a fundraiser
march in New York City and across various NASDAQ OMX offices. The Take Aim
fundraiser will consist of single-file marches throughout key cities to raise
awareness of prostate cancer.

–The Prostate Cancer Foundation is one of several charitable organizations we
are partnering with as a means to give back to our global community,– said
William H. Morgan, Senior Vice President of Global Human Resources at NASDAQ
OMX. –NASDAQ OMX employees are corporate citizens, leaders in their community
who spend significant time raising awareness and support for a variety of great
causes.–

–We welcome NASDAQ OMX–s lead participation in the Take Aim program,– said
Jonathan W. Simons, M.D., president and CEO of PCF. –With NASDAQ OMX–s reach,
their efforts will not only touch their employees and those of NASDAQ-listed
companies, but America–s wider financial industry as well. Nearly every U.S.
family is familiar with the NASDAQ OMX brand. We hope that NASDAQ OMX–s
leadership will encourage other U.S. companies to join in the Take Aim
campaign.–

Take Aim is a cause-related marketing program similar to the widely recognized
pink ribbon programs for breast cancer. Cause-related marketing messages are
found on consumer products and services to raise awareness and make it easy for
consumers to support causes they care about. Companies that partner with PCF–s
Take Aim campaign will not only perform an important public service but help
raise funds to support research for better treatments and a cure for prostate
cancer.

While, in incidence and mortality, prostate cancer is to men what breast cancer
is to women, public awareness for this disease has traditionally lagged behind
breast cancer. This year, in the U.S. alone, more than 240,000 new cases of
prostate cancer will be diagnosed compared to 218,000 in 2010, and more than
33,000 men will die from the disease.

For more information on the Take Aim program, please visit NASDAQ OMX–s
customized portal on PCF–s website:

www.pcf.org/takeaim/nasdaq

About the Prostate Cancer Foundation:

The Prostate Cancer Foundation (PCF) is the world–s leading philanthropic
organization funding and accelerating research. Founded in 1993, PCF has raised
nearly $450 million and provided funding to more than 1,500 researchers at
nearly 200 institutions in 12 countries. PCF advocates for greater awareness of
prostate cancer and more efficient investment of governmental research funds
supporting transformational cancer research. Our efforts have helped produce a
20-fold increase in government funding for prostate cancer. More information
about PCF can be found at pcf.org.

About NASDAQ OMX:

The NASDAQ OMX Group, Inc. is the world–s largest exchange company. It delivers
trading, exchange technology and public company services across six continents,
with more than 3,500 listed companies. NASDAQ OMX offers multiple capital
raising solutions to companies around the globe, including its U.S. listings
market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX first North, and the
U.S. 144A sector. The company offers trading across multiple asset classes
including equities, derivatives, debt, commodities, structured products and
exchange-traded funds. NASDAQ OMX technology supports the operations of over 70
exchanges, clearing organizations and central securities depositories in more
than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal
entities but describe the common offering from NASDAQ OMX exchanges in
Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more
information about NASDAQ OMX, visit http://www.nasdaqomx.com. *Please follow
NASDAQ OMX on Facebook (http://www.facebook.com/pages/NASDAQ-OMX/108167527653)
and Twitter (http://www.twitter.com/nasdaqomx).

Cautionary Note Regarding Forward-Looking Statements

The matters described herein contain forward-looking statements that are made
under the Safe Harbor provisions of the Private Securities Litigation Reform
Act of 1995. These statements include, but are not limited to, statements about
The NASDAQ Stock Market and NASDAQ OMX–s other products and offerings. We
caution that these statements are not guarantees of future performance. Actual
results may differ materially from those expressed or implied in the
forward-looking statements. Forward-looking statements involve a number of
risks, uncertainties or other factors beyond NASDAQ OMX–s control. These
factors include, but are not limited to factors detailed in NASDAQ OMX–s annual
report on Form 10-K, and periodic reports filed with the U.S. Securities and
Exchange Commission. We undertake no obligation to release any revisions to any
forward-looking statements.

NDAQG

CONTACT: The NASDAQ OMX Group, Inc.
Media Contacts:
Dan Zenka
Senior Vice President, Communications
Prostate Cancer Foundation
+1 310 903.1112
dzenka@pcf.org

Robert Madden
The NASDAQ OMX Group, Inc.
+1 646 441 5045
Robert.Madden@NASDAQOMX.com
News Source: NASDAQ OMX

30.08.2011 Dissemination of a Corporate News, transmitted by DGAP –
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: The NASDAQ OMX Group, Inc.

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ISIN: US6311031081
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End of Announcement DGAP News-Service

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