Proxama announces NFC partnership with SMARTRAC

(DGAP-Media / 18.12.2012 / 09:04)

Proxama announces NFC partnership with SMARTRAC

Amsterdam, December 18, 2012 – Proxama, the leading provider of near field
communications (NFC) mobile wallet and mobile marketing technology, has
announced that it is working with SMARTRAC N.V., the leading developer,
manufacturer and supplier of RFID transponders and inlays, to showcase the
potential that NFC can add to marketers– mobile marketing campaigns.

The partnership is expected to work with consumer-facing brands and
agencies from early 2013. Both companies have been advocating the use of
NFC on mobile phones as an effective way for brands to engage with their
customers.

SMARTRAC is one of the leading suppliers of NFC tags and is keen to build
upon its customers– interest in NFC by demonstrating the value of the
technology globally. Proxama has already run numerous NFC marketing
campaigns using its TapPoint(TM) online campaign platform and voucher
management system which enables brands, retailers, agencies and media
owners to create content for NFC marketing campaigns and then monitor the
results in –real time–. The two companies have teamed up to produce
innovative and engaging demos that will illustrate the potential uses for
NFC and consumer marketing and brand engagement.

Commenting on the agreement, Miles Quitmann, managing director of Proxama
said: –Over the last 12 months we have delivered a number of pilot NFC
consumer marketing campaigns for brands such as Nokia, Orange, 20th Century
Fox and VH-1. By linking up with SMARTRAC, we are now in a position to
develop and deliver large scale campaigns that will provide brands with the
very latest in customer engagement techniques. Our campaigns will enable
brands to offer a number of different products to their customers including
sales incentives such as vouchers or loyalty cards; exclusive content such
as film trailers or video guides; or provide links to social media for
further interaction. With our TapPoint(TM) NFC campaign management
platform, we believe we have the perfect blend of experience and technology
to enable brands to get one step ahead in the mobile market sphere.–

–Adoption of NFC technology is accelerating based on services focused on
digital engagement with consumers, gaming, content provisioning, and the
like–, said Ivan Plajh, Head of Business Line Mobile and Smart Media at
SMARTRAC. –Proxama–s expertise and technology in the areas of tag
management cloud services, secure mobile payment solutions, and apps for
various smartphones is ideally extending our wide NFC Tag product range.
Together, we are building the bridge not only between the physical and the
online world but also between various NFC non-payment use cases and mobile
payment. At SMARTRAC, we are convinced that this is the best way to carry
this technology into the future.–

About Proxama – www.proxama.com
Proxama is a next generation mobile commerce company that specialises in
NFC mobile contactless payments and NFC proximity marketing.

Proxama–s products and platform, which support all NFC handsets and mobile
operating systems, connects the physical and digital worlds, allowing
individuals to receive offers, connect with brands and make payments
through their NFC phones.

Proxama works with card issuers, major network operators (MNOs), handset
manufacturers and Out of Home (OOH) media companies to rapidly launch NFC
payment services and location-based marketing campaigns.

About SMARTRAC – www.smartrac-group.com
SMARTRAC is the leading developer, manufacturer, and supplier of RFID and
NFC transponders and inlays. The company produces both ready-made and
customized transponders and inlays used in access control, animal
identification, automated fare collection, border control, RFID-based car
immobilizers, contactless payment cards, electronic product identification,
industry, libraries and media management, laundry, logistics, mobile and
smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000, went public in July 2006, and trades as a
stock corporation under Dutch law with its registered headquarters in
Amsterdam. The company currently employs some 4,000 employees and maintains
a global research and development, production, and sales network.

For more information about Proxama please contact Rob Davies on 07709
366310 or rob@oooc.co.uk and for SMARTRAC contact Tanja Moehler on +31 20
30 50 157 or tanja.moehler@smartrac-group.com

Forward-looking statements:
All forward-looking statements contained in this press release are based on
assumptions, planning, and forecasts at the time of publication of this
press release. Forward-looking statements always involve uncertainties.
Business and economic risks and developments, the conduct of competitors,
political decisions, and other factors may cause the actual results to be
materially different from the assumptions, planning, and forecasts at the
time of publication of this press release. Therefore, SMARTRAC N.V. does
not assume any responsibility relating to forward-looking statements
contained in this press release. Furthermore, SMARTRAC N.V. does not assume
any obligation to update the forward-looking statements contained in this
press release.

Ende der Pressemitteilung

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Emittent/Herausgeber: SMARTRAC N.V.
Schlagwort(e): Unternehmen

18.12.2012 Veröffentlichung einer Pressemitteilung,übermittelt durch
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Sprache: Deutsch
Unternehmen: SMARTRAC N.V.
Strawinskylaan 851
1077 XX Amsterdam
Niederlande
Telefon: +31 20 30 50 157
Fax: +31 20 30 50 155
E-Mail: investor.relations@smartrac-group.com
Internet: www.smartrac-group.com
ISIN: NL0000186633
WKN: A0JEHN
Börsen: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart

Ende der Mitteilung DGAP-Media
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