DGAP-News: AMEC Survey Reports — Boost to Measurement Sector as More
AMEC
31.05.2012 16:48
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LONDON, 2012-05-31 16:48 CEST (GLOBE NEWSWIRE) —
A sharp increase in client interest in measurement and evaluation in the last
year is reported by the International Association for Measurement and
Evaluation of Communication (AMEC).
In new research published by AMEC, 71% of members reported that senior level
communications professionals in client organisations were driving the client
interest.
