DGAP-News: American Wave Machines, Inc. Awarded Contract for Juice Box Surf Center Design and Pre-Development

American Wave Machines, Inc.

12.06.2012 13:00
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First Surf Retail Center Will be Online in Virginia Beach, Virginia in 2013

SOLANA BEACH, Calif., 2012-06-12 13:00 CEST (GLOBE NEWSWIRE) —
American Wave Machines, Inc. (AWM), world leader in artificial wave technology
for the emerging surf parks market, announces their selection to carry out the
conceptual design and pre-development work and technology supply for the Juice
Box Surf owners group in Virginia Beach, VA.

Juice Box Surf Center will be a mixed use surf park business utilizing AWM
products and technology for indoor surfing, exhibitions, contests, training,
surf camps, special events and soft and hard good retail. Juice Box Surf Center
combines a full service surf shop, board manufacturing, and surf team with full
time surfing available to the public on the largest SurfStream(r) designed to
date. Riders will have the ability to surf indoors in winter and outside in
summer. The guest experience includes surfing, shopping, spectating, food, and
live music.

Juice Box Surf will feature AWM–s SurfStream(r) model SS5032 with programmable
controls and modular inserts that allow multiple wave types in one machine. For
experienced surfers the signature wave is the standing 6– barrel with 30– of
face to carve on. This set of wave modules can be assembled in both right and
left breaks accommodating goofy and regular foot riders. For broad appeal, the
system also has training and intermediate waves which operate at lower power so
that the wave size can progress along with the riders– skill.

–We–re stoked to be working with American Wave Machines,– said owners James
Simonin and George Smith. –This is going to expand the surf market, coastal and
non-coastal, combining the actual experience of surfing in a core setting with
relevant merchandising. Juice Box Surf is an island for surfing that people can
escape to with great waves, great food, live music and no worries. Together
with AWM we have developed a robust and replicable model and can see this
expanding.–

–Virginia Beach has deep roots in surfing, so this is a great opportunity for
my company to work with visionary guys,– said Bruce McFarland, President of
AWM. –SurfStream(r) is creating an entirely new business model revolutionizing
the way surfing is experienced. We–re ramping up to deploy systems worldwide
including the resurgent U.S. market. It–s a business that makes sense not only
for surfers but for the new active public that seek authentic, even extreme
experiences for their recreation dollars.–

About American Wave Machines, Inc.

AWM is the creator of wave technology for surf parks, hotel/resorts,
recreation, and research applications. SurfStream(r), the world–s first standing
wave machine, is a technology breakthrough that delivers authentic surfing
capability in a compact space. For more information, visit
www.americanwavemachines.com.

The American Wave Machines, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=12674

About Juice Box Surf

Host to the East Coast–s Surfing Championship, the longest running surf
competition, Virginia Beach is the location of Juice Box Surf. Featuring custom
surfboards designed and built in-house and world renowned surf product lines,
Juice Box Surf is a –core– focusedshop driven by pure enthusiasm backed up by
decades of surf culture experience. For more information, visit
www.juiceboxsurf.com.

CONTACT: Caroline Guillot de Suduiraut
B1PR
Tel: +33 7 77 73 26 21
E mail: cgs@b1pr.com
News Source: NASDAQ OMX

12.06.2012 Dissemination of a Corporate News, transmitted by DGAP –
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: American Wave Machines, Inc.

United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US9902011215
WKN:

End of Announcement DGAP News-Service

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