DGAP-News: Lexar Media Introduces the First 128GB Professional Secure Digital Extended Capacity Memory Card for Photographers and Videographers

Lexar/Crucial

03.01.2011 15:00
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High-Capacity Lexar Professional 133x SDXC Cards Offer High-Speed Performance
for Capturing, Storing, and Managing Extensive 1080p HD VideoKey Messages:

— 64GB Class 10 SDXC? card and industry-first 128GB Class 10 SDXC card
provide massive storage capacities and professional-level performance for
capturing more of the memories that matter
— Minimum guaranteed speed of 133x accelerates the professional workflow by
providing quick transfer of high-resolution images and HD video from the
card to the computer
— Professional-level performance supports the advanced image- and
video-capture capabilities of the newest digital SLR cameras
— Includes the latest version of award-winning Image Rescue(r) software for
valuable peace of mind

Multimedia Elements:

— Lexar Image Gallery
— Supporting Product Info

LAS VEGAS, Jan. 3, 2011 (GLOBE NEWSWIRE) – Lexar Media, a leading global
provider of memory products for digital media, today announced new Lexar(r)
Professional Secure Digital Extended Capacity (SDXC) memory cards. The new
high-capacity Lexar Professional 133x SDXC cards enable the capture, storage,
and transfer of extended lengths of 1080p high-definition (HD) video and
continuous, rapid-fire image capture in a single, high-performance solution.
The Lexar Professional 133x SDXC card is the first available in a 128GB
capacity, and is also offered in a 64GB capacity. Both cards are speed rated at
133x, providing a minimum guaranteed transfer speed of 20MB per second, and
feature a Class 10 speed designation. For additional information about Lexar
Professional SDXC cards, visit www.lexar.com.

–The professional photography industry is at a point where digital photo- and
video-capture methods are converging, meaning that professional shooters need a
memory solution with the versatility and reliability to safely store both
photos and videos,– said Pachi Chen-Wong, senior product marketing manager,
Lexar Media. –The 64GB and 128GB Lexar Professional 133x SDXC cards combine
high-speed performance with large capacities to offer solutions for
professionals who shoot large volumes of high-resolution images and HD video.–

The Lexar Professional 133x SDXC memory cards are compatible with all
SDXC-enabled devices. The cards include the latest version of award-winning
Image Rescue software to help recover lost or deleted photo and video files.
Professional photographers can now capture, store, and manage more of the photo
and video content critical to their livelihoods.

Lexar Professional 133x SDXC cards provide consumers with the quality and
reliability they have come to expect from Lexar Media. All Lexar product
designs are tested in the Lexar Quality Labs, a group of facilities where all
Lexar product designs undergo extensive testing to ensure performance, quality,
compatibility, and reliability with more than 800 intended digital devices.

The Lexar Professional SDXC cards include a limited lifetime warranty and free,
dedicated professional technical support. The new 64GB and 128GB Lexar
Professional SDXC memory cards will be available in the first quarter of 2011
at leading retailers and on Lexar.com, with MSRPs of $399.99 and $699.99,
respectively.

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About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and
DRAM memory products under the Lexar and Crucial(r) brand names. Lexar Media
offers products in all major flash and DRAM memory categories, including USB
flash drives, innovative backup drives, industry-leading memory cards for
photography, and all popular form factors of memory cards for mobile devices.
Under the Crucial brand, Lexar Media offers industry-leading solid-state drives
(SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems.
For more information about Lexar brand products, visit www.lexar.com, and for
Crucial brand products, visit www.crucial.com.

Lexar Media is vertically integrated with Micron Technology, one of the largest
semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of
Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a
division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron
Japan, Ltd.

The Lexar/Crucial logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6945

Lexar. When Memory Matters.?

About Micron

Micron Technology, Inc. is one of the world–s leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron–s common stock is traded on the NASDAQ under the MU symbol. To
learn more about Micron Technology, Inc., visit www.micron.com.

The Micron Technology, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6950

?2010 Lexar Media, Inc. All rights reserved. Information is subject to change
without notice. Lexar, the Lexar logo, Image Rescue, and When Memory Matters
are trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks
of Micron Technology, Inc. All other brand or product names are trademarks or
registered trademarks of their respective holders.

CONTACT: Matter Communications

Andrew Rodger

978-499-9250 x233

andrew@matternow.com

www.lexar.com
News Source: NASDAQ OMX

03.01.2011 Dissemination of a Corporate News, transmitted by DGAP –
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: Lexar/Crucial

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