DGAP-News: Micron Introduces Product Longevity Program for Long Lifecycle Customer Segments

Micron Technology, Inc.

04.05.2011 19:30
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Company Supplements Leading-Edge Technology Advancements With Assurance of
Legacy Product Availability&Support

BOISE, Idaho, 2011-05-04 19:30 CEST (GLOBE NEWSWIRE) —
Micron Technology, Inc. (Nasdaq:MU) today introduced a new product longevity
program (PLP) for customers with long lifecycles needing legacy memory
products. Micron–s PLP reinforces the company–s commitment to important
embedded customer segments, including industrial, medical and automotive, that
rely on a stable supply of memory architectures that will serve as a foundation
to their products for years to come. Products included in Micron–s PLP will be
available for a minimum of ten years.

–Micron is taking a leadership position in the embedded market by balancing
leading-edge memory technologies, such as our 20-nanometer NAND and
45-nanometer NOR, with long lifecycle products,– said Tom Eby, vice president
of Micron–s embedded solutions group. –The PLP–s assurance of extended product
availability and support reduces design risk and protects the investment made
by Micron–s customers and chipset partners serving market segments like
medical, automotive and industrial. We–re providing a safe choice for long
lifecycle designs.–

The initial products in Micron–s longevity program include DRAM, parallel and
serial NOR, and low-density NAND. Micron intends to add products to the PLP on
an ongoing basis. For more information on participating products offered in
Micron–s PLP visit www.micron.com/plp.

Industry Support for Micron–s Product Longevity Program

–Avnet–s customers rely on us for both design-chain and supply-chain support at
every phase during the lifecycle of their products,– said Chuck Delph, senior
vice president, Avnet Electronics Marketing, Americas. –Micron–s PLP offers our
customers the added benefit of peace of mind, in addition to providing a level
of commitment that we haven–t seen formalized in the memory industry until
now.–

–Micron–s product longevity program will offer solid memory solutions for
Arrow–s customer base, including the medical and aerospace and defense
industries,– said David West, vice president of supplier marketing and asset
for Arrow Electronics. –As a result of this program, Arrow–s customers will
have long-term access to Micron–s leading memory products.–

–At Freescale, we–re committed to providing a stable supply of processors to
our long-lifecycle customers and we–re pleased to see Micron enact a similar
program for its memory solutions,– said Steve Nelson, director of Americas
Marketing at Freescale Semiconductor. –Freescale and Micron–s joint customers
can rest assured they–ll have long-term supply for our respective processor and
memory qualified solutions.–

–As embedded technology becomes more complex, there is increased demand for
easy to use processors and memory to support advanced applications containing
graphical displays video, and Internet connectivity,– said Niels Anderskouv,
vice president, digital signal processing systems, Texas Instruments. –Our
customers?whether designing with our Sitara ARM microprocessors, C-6-Integra
DSP + ARM processors or DaVinci digital media processors?need long-term support
for their integrated memory solutions. At TI, we provide a wide variety of
devices to our customers with extended life and stable supply. We applaud
Micron–s efforts with its PLP and distribution network, giving our mutual
customers the confidence to continue developing cutting-edge applications
without availability concerns.–

–As Renesas Electronics America looks to support customers– long-term designs
where lifespans may be 10 to 15 years, it is valuable to partner with a company
such as Micron who shares the vision of long-term product support,– said Todd
DeBoer, director, mass marketing group, Consumer&Industrial Business Unit,
Renesas Electronics America. –It is this commitment to customers that allows
both companies to grow strong ecosystems.–

Relevant Links

There are other ways to stay up-to-date on Micron news:

— Micron Innovations Blog: www.micronblogs.com
— Micron on Twitter: http://twitter.com/microntechnews and
http://twitter.com/realssd
— Micron Pressroom: www.micron.com/media

About Micron

Micron Technology, Inc., is one of the world–s leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron–s common stock is traded on the NASDAQ under the MU symbol. To
learn more about Micron Technology, Inc., visit www.micron.com.

The Micron Technology, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6950

?2011 Micron Technology, Inc. All rights reserved. Information is subject to
change without notice. –Micron– and the Micron logo are registered trademarks
of Micron Technology, Inc. All other trademarks are the property of their
respective owners.

This press release contains forward-looking statements regarding future
products included in the Product Longevity Program. Actual events or results
may differ materially from those contained in the forward-looking statements.
Please refer to the documents Micron files on a consolidated basis from time to
time with the Securities and Exchange Commission, specifically Micron–s most
recent Form 10-K and Form 10-Q. These documents contain and identify important
factors that could cause the actual results for Micron on a consolidated basis
to differ materially from those contained in our forward-looking statements
(see Certain Factors). Although we believe that the expectations reflected in
the forward-looking statements are reasonable, we cannot guarantee future
results, levels of activity, performance or achievements.

CONTACT: Kirstin Bordner
Micron Technology, Inc.
(208) 368-5487
kbordner@micron.com
News Source: NASDAQ OMX

04.05.2011 Dissemination of a Corporate News, transmitted by DGAP –
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Language: English
Company: Micron Technology, Inc.

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ISIN: US5951121038
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