DGAP-News: Photo Release — Actress Helen Mirren Dons Blue Nile–s –Extraordinary Collection– Drop Earrings at BAFTA Los Angeles Britannia Awards

Blue Nile, Inc.

01.12.2011 23:12
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Online Luxury Jeweler Awards Cufflinks to Winning Actors and Black Diamonds to
Actress Helena Bonham Carter

SEATTLE, 2011-12-01 23:12 CET (GLOBE NEWSWIRE) —
Blue Nile, Inc. (Nasdaq:NILE), the leading online retailer of diamonds and
fine jewelry, dressed Academy Award winning actress Helen Mirren in its
Tahitian Pearl and Diamond Drop Earrings at last night–s BAFTA Britannia Awards
in Beverly Hills, California.

Photos accompanying this release are available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11175

http://www.globenewswire.com/newsroom/prs/?pkgid=11176

The one of a kind piece in Blue Nile–s –Extraordinary Collection– were created
for celebrity red carpet appearances and Hollywood premiere events.

Exquisite in design, the Drop Earrings showcase lustrous Tahitian cultured
pearls and more than 160 pave-set round diamonds set in 18k white gold.

Blue Nile also provided all of the evening–s presenters and honorees with
Sterling Silver Beveled Cushion Cufflinks and a special gift to actress Helena
Bonham Carter with a Black Diamond Pave Ring. BAFTA Los Angeles honored Academy
Award(r) nominated actress Helena Bonham Carter with the Britannia Award for
British Artist of the Year.

The Britannia Award is BAFTA Los Angeles– highest accolade, a celebration of
achievements honoring individuals and companies that have dedicated their
careers or corporate missions to advancing the entertainment arts.

For more information on Blue Nile–s –Extraordinary Collection– or to schedule
an interview, please contact:

Jessica Piha
Blue Nile
206.336.6864
jessicapi@bluenile.com

Alexandra Neff
Coburn Communications
212.730.7277
alexandra.neff@coburnww.com

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry.
The Company delivers the ultimate customer experience, providing consumers with
a superior way to buy engagement rings, wedding rings and fine jewelry. Blue
Nile offers in-depth educational materials and unique online tools that place
consumers in control of the jewelry shopping process. The Company has some of
the highest quality standards in the industry and offers thousands of
independently certified diamonds and fine jewelry at prices significantly below
traditional retail. Blue Nile can be found online at www.bluenile.com,
www.bluenile.ca and www.bluenile.co.uk. Blue Nile–s shares are traded on the
Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=9579

Photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.
News Source: NASDAQ OMX

01.12.2011 Dissemination of a Corporate News, transmitted by DGAP –
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP–s Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English
Company: Blue Nile, Inc.

United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US09578R1032
WKN:

End of Announcement DGAP News-Service

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