DGAP-News: Crucial Ballistix Smart Tracer Modules Keep Gaming Hot and Memory Cool

Lexar/Crucial

06.01.2011 13:59
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First-of-its-Kind DRAM Memory Enables LED Customization and System Temperature
MonitoringKey Messages:

— Unique Crucial(r) Ballistix(r) Smart Tracer functionality allows for user
customization of LED pattern and color via the free Ballistix MOD utility.
— Built-in logic device to manipulate LEDs, and read voltage and usage data.
— Integrated thermal sensor technology for temperature monitoring.
— Compatible with the latest Intel(r) and AMD(r) chipsets.
— Available in 2GB DDR3 1600MHz (PC3-12800) modules, 4GB (2x2GB)
dual-channel kits, and 6GB (3x2GB) three-channel kits.

Multimedia Elements:

— Crucial Ballistix Smart Tracer Video
— Free Crucial Ballistix temperature-monitoring utility download
— Crucial Image Gallery
— Crucial Ballistix Smart Tracer – Product Flyer

LAS VEGAS, Jan. 6, 2011 (GLOBE NEWSWIRE) — Lexar Media, a leading global
provider of memory products for digital media, today introduced Crucial
Ballistix Smart Tracer modules, the industry–s first high-performance memory
that allows users to control activity-indicating and ground-effect LED colors
and patterns. The new modules also include integrated thermal sensor technology
which allows users to monitor memory temperature, while showcasing a sleek heat
spreader design. Compatible with the latest Intel and AMD chipsets, the Crucial
Ballistix Smart Tracer modules are available in dual- and three-channel 2GB
DDR3 1600MHz (PC3-12800) kits through select global partners and online at
Crucial.com.

Designed specifically for computer gamers and PC modders seeking maximum system
performance, stability, and style, Crucial Ballistix Smart Tracer memory was
engineered to deliver a customization capability never before available. This
product allows users to switch between two LED color combinations – including
blue and orange or green and red – turn the LEDs on and off, adjust brightness,
or even switch to four different LED patterns on the fly.

Integrated thermal sensors provide a temperature-monitoring utility for users
to view their memory module temperature in real time, as well as monitor
voltage, uptime (how long the module has been powered up), and usage rates. A
voltage and temperature history is also included, where the highest measured
voltage and temperature data is stored.

–At Crucial, we know that our gaming and PC enthusiasts are all about
performance and play, and the new Crucial Ballistix Smart Tracer modules rise
to the challenge. The integrated heat sensors allow real-time temperature
monitoring for peak performance, while the customizable LEDs add a level of
personalization never before seen on a memory module. Together, this form and
function adds up to serious fun,– said Jeremy Mortenson, Crucial Ballistix DRAM
product manager.

Crucial Ballistix Smart Tracer modules are available in 4GB and 6GB kits, are
backed by a limited-lifetime warranty, and are available globally today through
select partners and online at www.crucial.com.

Follow us online!

Facebook: www.facebook.com/crucialmemory

Twitter: www.twitter.com/crucialmemory

YouTube?: www.youtube.com/crucialmemory

About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and
DRAM memory products under the Lexar(r) and Crucial brand names. LexarMedia
offers products in all major flash and DRAM memory categories, including USB
flash drives, innovative backup drives, industry-leading memory cards for
photography, and all popular form factors of memory cards for mobile devices.
Under the Crucial brand, Lexar Media offers industry-leading solid-state drives
(SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems.
For more information about Lexar brand products, visit www.lexar.com, and for
Crucial brand products, visit www.crucial.com.

Lexar Media is vertically integrated with Micron Technology, one of the largest
semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of
Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a
division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron
Japan, Ltd.

Lexar. When Memory Matters.?

The Crucial logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8353

About Micron

Micron Technology, Inc. is one of the world–s leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron–s common stock is traded on the NASDAQ under the MU symbol. To
learn more about Micron Technology, Inc., visit www.micron.com.

?2011 Lexar Media, Inc. All rights reserved. Information is subject to change
without notice. Lexar and When Memory Matters are trademarks or registered
trademarks of Lexar Media, Inc. Crucial, Ballistix, and their respective logos
are trademarks of Micron Technology, Inc. All other brand or product names are
trademarks or registered trademarks of their respective holders.

CONTACT: Crucial
US Contact:
Kelly Sasso
+1 (208) 363-5654
crucialpr@micron.com
www.crucial.com
UK Contact:
Joan Lunny
+44 (0) 1355 586130
crucialeupr@micron.com
www.crucial.com/uk
News Source: NASDAQ OMX

06.01.2011 Dissemination of a Corporate News, transmitted by DGAP –
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English
Company: Lexar/Crucial

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