DGAP-News: Lexar Media Introduces the 32GB Class 10 High-Speed Mobile microSDHC Card for Mobile Phones

Lexar/Crucial

05.01.2011 15:01
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Class 10 microSDHC Performance Kit Enhances the Mobile Lifestyle with Blazing
Fast Transfer SpeedsKey Messages:

— Class 10 32GB microSDHC? card with performance kit only one of its kind
available today
— Class 10 speed rating offers fast load and transfer of mobile content
— Large capacity enables users to capture more valuable content on the move,
including HD videos, photos, and music
— Media management software and USB reader allow users to easily manage,
transfer, and archive media files, as well as sync content between a
mobile phone and PC or Mac(r) system

Multimedia Elements:

— Lexar Image Gallery
— Supporting Product Info

Las Vegas, NV, January 5, 2011 – Lexar Media, a leading global provider of
memory products for digital media, today introduced the 32GB Class 10 Lexar(r)
High-Speed Mobile microSDHC card. The 32GB Class 10 microSDHC card guarantees a
minimum sustained write speed of 10MB per second and a read speed up to 20MB
per second1, allowing users to quickly load files onto the card and transfer
them between mobile phone and computer, and maximize their on-the-go mobile
lifestyles. The 32GB Lexar High-Speed Mobile microSDHC card is part of a
performance kit that includes a USB reader and mediamove(TM) for Lexar Media
sideload software for easy and quick file management. For additional
information about the 32GB Lexar High-Speed Mobile microSDHC card, visit
www.lexar.com.

–We–ve seen a steady rise in the sophistication of smart and mobile phones, and
usage trends show a convergence between communication and entertainment,– said
Jim Chan, product marketing manager, Lexar Media. –Today–s users rely on their
mobile devices, beyond talk and email, for capturing live moments and
downloading their favorite content – whether it–s photos, music, or HD video –
and they want the flexibility to store and share them on demand. It is with
this knowledge that we–ve developed this convenient, all-in-one solution to
enable users to not only capture moments and download content, but also to move
these to a computer or social media sites easily.–

Multimedia file storage, including photos, music, videos, is the primary reason
people purchase memory cards for their phones2. The 32GB Lexar High-Speed
Mobile microSDHC card enables users to not only store more multimedia files,
but to also move large amounts of mobile content more quickly with its
performance of Class 10. The card also includes pre-loaded software to allow
users to manage their stored images and videos, sync content with their PC or
Mac, and share them on the most popular social websites.

As a division of Micron Technology, Inc., Lexar Media is backed by Micron–s
industry-leading memory technology, providing consumers with reliable,
high-quality, award-winning products. Additionally, Lexar products are tested
in the Lexar Quality Labswhere all product designs undergo extensive testing to
ensure performance, quality, compatibility, and reliability with more than 800
intended digital devices.

The 32GB Lexar High-Speed Mobile microSDHC card includes a ten-year limited
warranty and the USB reader includes a one-year limited warranty. The 32GB
Lexar High-Speed Mobile microSDHC card is available now at Amazon.com and
Lexar.com, with a MSRP of $149.99.

Follow us online!

Twitter: www.twitter.com/lexarmedia

YouTube?: www.youtube.com/lexarmediainc

Facebook: www.facebook.com/LexarMedia

About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and
DRAM memory products under the Lexar and Crucial(r) brand names. Lexar Media
offers products in all major flash and DRAM memory categories, including USB
flash drives, innovative backup drives, industry-leading memory cards for
photography, and all popular form factors of memory cards for mobile devices.
Under the Crucial brand, Lexar Media offers industry-leading solid-state drives
(SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems.
For more information about Lexar brand products, visit www.lexar.com, and for
Crucial brand products, visit www.crucial.com.

Lexar Media is vertically integrated with Micron Technology, one of the largest
semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of
Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a
division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron
Japan, Ltd.

Lexar. When Memory Matters.?

About Micron

Micron Technology, Inc. is one of the world–s leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron–s common stock is traded on the NASDAQ under the MU symbol. To
learn more about Micron Technology, Inc., visit www.micron.com.

?2010 Lexar Media, Inc. All rights reserved. Information is subject to change
without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks
or registered trademarks of Lexar Media, Inc. Crucial and the Crucial logo are
trademarks of Micron Technology, Inc. Mac is a trademark of Apple, Inc.,
registered in the U.S. and other countries. All other brand or product names
are trademarks or registered trademarks of their respective holders.

1Speeds based on TestMetrix certified tester

2 According to the Parks Associates study, –Mobile Convergence: Platforms,
Applications&Services–

Media Contact:
Samantha Racki
Matter Communications
978-499-9250 x224
samantha@matternow.com
www.lexar.com
News Source: NASDAQ OMX

05.01.2011 Dissemination of a Corporate News, transmitted by DGAP –
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: Lexar/Crucial

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