DGAP-News: New Lexar Echo MX and ZX Drives Offer Automatic, High-Speed Backup for Peace of Mind On the Go

Lexar/Crucial

04.01.2011 15:00
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Innovative No-Touch Backup, Always-On Capacity Meter, and Data Encryption
Protect Files for Mobile Netbook and Notebook UsersKey Messages:

— Ultra-portable Echo MX and ZX drives provide on the go, no-touch backup
and 128-bit AES encryption for netbook and notebook users
— High-speed, high-capacity Echo MX offers easy-to-read, always-on capacity
meter that shows available backup space at a glance, even when
disconnected
— Tiny Echo ZX has a plug-and-stay design to backup and protect data
continuously and automatically, even when on the road

Multimedia Elements:

— Lexar Image Gallery
— Supporting Product Info for Echo MX
— Supporting Product Info for Echo ZX

LAS VEGAS, Jan. 4, 2011 (GLOBE NEWSWIRE) — Lexar Media, a leading global
provider of memory products for digital media, today announced the innovative
Echo MX and ZX backup drives, designed to automatically protect essential files
for on-the-go netbook and notebook users. The Echo MX and ZX take mobile data
backup to the next level with high-performance read/write speeds and no-touch
backup software; additionally, the Echo ZX offers a low-profile design and the
Echo MX includes an easy-to-read, always-on capacity meter. For additional
information about the Lexar(r) Echo MX and ZX backup drives, visit www.lexar.com.

–We continue to observe mobile notebook users seeking added assurance from
backup utility tools that protect their files, but they don–t want to deal with
extra wires and bulky peripheral appliances,– said Jyh Chau, senior product
marketing manager, Lexar Media. –In response, Lexar has built upon the popular,
unique Echo ZE and SE backup drives by adding features like an always-visible
capacity meter on the Echo MX and a high-performance speed rating on the Echo
ZX. The drives will also continue to offer the encryption and continuous backup
in a USB format that consumers favored in the previous Echo line.–

Echo MX

The high-performance, high-capacity Echo MX back-up drive provides 128-bit AES
encryption with built-in Lexar Echo backup software, along with the added
convenience of an easy-to-read, always-on capacity meter that displays
available backup space, even when disconnected from a laptop. Available in
capacities of 8GB, 16GB, 32GB, 64GB, and 128GB, the Echo MX provides multiple
levels of storage, and offers speeds up to 28MB/s read and 10MB/s write on
lower capacities and speeds up to 30MB/s read and 17MB/s write for the 128GB
capacity. Activated upon plug-in for automatic, continuous backup, the Echo MX
offers an ultimate backup solution in a small, convenient form-factor,
providing peace of mind that data is encrypted.

Echo ZX

The Echo ZX provides all the benefits of a larger backup device in a tiny,
plug-and-stay USB form factor. This always-ready, low-profile drive can easily
plug into a notebook or netbook and remain there for ongoing, automatic backup
of essential files when both stationary and on the go. Offering 128-bit AES
encryption, high-performance speeds up to 28MB/s read and 10MB/s write on the
8GB capacity drive, and up to 28MB/s read and 15MB/s write speeds on the 16GB
and 32GB capacities, the Echo ZX is an excellent backup solution that goes to
work automatically to protect data. The Echo ZX drive comes in 8GB, 16GB, and
32GB capacities.

As a division of Micron Technology, Inc., Lexar Media is backed by Micron–s
industry-leading memory technology, providing consumers with the reliability
and award-winning products they have come to expect from Lexar Media.
Additionally, all Lexar product designs are tested in the Lexar Quality Labs
where they undergo extensive testing to ensure performance, quality,
compatibility, and reliability with more than 800 intended digital devices.

The Lexar Echo MX and Echo ZX backup drives include five-year and two-year
limited warranties, respectively, and are compatible with both Mac(r) and PC
systems. The Lexar Echo MX is scheduled to be available in the first quarter of
2011 at leading retailers and on Lexar.com; the Echo ZX is scheduled for
availability in Spring of 2011. MSRPs for the products range from $44.99 to
$499.99 for the Echo MX and $44.99 to $139.99 for the Echo ZX.

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About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and
DRAM memory products under the Lexar and Crucial(r) brand names. Lexar Media
offers products in all major flash and DRAM memory categories, including USB
flash drives, innovative backup drives, industry-leading memory cards for
photography, and all popular form factors of memory cards for mobile devices.
Under the Crucial brand, Lexar Media offers industry-leading solid-state drives
(SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems.
For more information about Lexar brand products, visit www.lexar.com, and for
Crucial brand products, visit www.crucial.com.

Lexar Media is vertically integrated with Micron Technology, one of the largest
semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of
Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a
division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron
Japan, Ltd.

Lexar. When Memory Matters.?

The Lexar/Crucial logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6945

About Micron

Micron Technology, Inc. is one of the world–s leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron–s common stock is traded on the NASDAQ under the MU symbol. To
learn more about Micron Technology, Inc., visit www.micron.com.

The Micron Technology, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6950

?2010 Lexar Media, Inc. All rights reserved. Information is subject to change
without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks
or registered trademarks of Lexar Media, Inc. Crucial and the Crucial logo are
trademarks of Micron Technology, Inc. Mac is a trademark of Apple, Inc.,
registered in the U.S. and other countries. All other brand or product names
are trademarks or registered trademarks of their respective holders.

CONTACT: Matter Communications
Media Contact:
Samantha Racki
978-499-9250 x224
samantha@matternow.com
www.lexar.com
News Source: NASDAQ OMX

04.01.2011 Dissemination of a Corporate News, transmitted by DGAP –
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: Lexar/Crucial

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