NetBooster wird Performance Marketing Partner des Autovermieters Hertz in Europa

NetBooster wird Performance Marketing Partner des Autovermieters Hertz in Europa

NetBooster (FR0000079683 – ALNBT – PEA-PME-berechtigt), die führende unabhängige Digital-Performance-Marketingagentur in Europa, hat den Pitch um den europäischen Etat des US-Autovermieters Hertz gewonnen. Neben Paid Media in sieben europäischen Ländern betreut die Agentur auch internationale Kampagnen in den Vereinigten Staaten sowie den MENA- und APAC-Regionen.

Neuerscheinung: SPPS 157: „Towards a New Russian Work Culture“

Neuerscheinung: SPPS 157: „Towards a New Russian Work Culture“

How do Western companies change the Russian work culture?
Russia–s contemporary work culture is understood as a national system supplemented by new values and attitudes that have been adopted through the mediation of foreign individuals and corporations or in response to the challenges of Western competition. But there is a certain core of the work culture that remains resistant to any external impact.
This innovative book by Vladimir Karacharovskiy, Ovsey Shkaratan and Gordey Yastrebov offers